Yamaha

A trailblazer in audio excellence, collaborates with industry giants like Abbey Road Studios and iconic artists such as Elton John. Their innovative musical instruments and audio equipment, trusted in renowned concert venues and recording studios, redefine sonic boundaries, enriching global music culture with unparalleled quality.

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Torakusu Yamaha was born to the family of a Kishu Tokugawa (today's Wakayama Prefecture) and was captivated by Western science and technology from early on. He pioneered the production of Western musical instruments in Japan and was the founder of the Yamaha brand trademark, YAMAHA. At an early age, being fascinated by the watches that were gaining popularity in Osaka at the time, he took up watchmaking, studying business along the way. On one serendipitous occasion, the Hamamatsu Jinjo Elementary School requested that Torakusu Yamaha try to repair a reed organ. He agreed to the task and was successful at the repair, marking the first step toward the birth of the Yamaha brand.

Recognizing a business opportunity, Torakusu created a blueprint of the inside of the organ while repairing it, later creating his own prototype. In order to deliver the custom handmade organ to the then Music Institute (today's Tokyo University of Arts), the story goes that Torakusu slung his new creation over his shoulder using a carrying pole and crossed over the mountains of Hakone. Unfortunately, the organ was highly criticized for its poor tuning. Undaunted, Torakusu started over from scratch, studying music theory and tuning. Yamaha was able to successfully complete the organ with proper tuning after many trials and difficulties, including the difficult experience of studying the art of tuning while also holding a turning fork in hand, inspiring his concept of the tuning fork mark.

The Yamaha Philosophy is the philosophical foundation for business management at the Yamaha Group. The Yamaha Philosophy consists of the “Corporate Philosophy,” “Customer Experience,” “Yamaha Quality,” and the “Yamaha Way.” The Corporate Philosophy and Customer Experience express different aspects of the mission statement of the Yamaha Group, while the Yamaha Philosophy serves as its foundation. Yamaha Quality and the Yamaha Way are the driving forces behind the Yamaha Philosophy, and should be considered guidance for Yamaha Group employees in their daily work. For more than a century, Yamaha has been building a legacy of superior craftsmanship and innovation exemplified in all of our products, from an unrivalled catalog of world-class musical instruments to touring-grade professional audio.

The Yamaha Philosophy is used by Yamaha as a foundation to draw from, trying to think from the customer's viewpoint to build on unique expertise and sensibilities, as well as the reputation for unparalleled reliability gained during its long history. The goal in doing so is to consistently provide high quality products and services that exceed the expectations of Yamaha’s customers, and to create excitement and cultural inspiration together with people around the world.

Now in its third incarnation, the MG Series, the top selling Yamaha products for Solotech, embodies Yamaha’s pursuit of design excellence, and incorporates some of the same technologies developed for use in high-end professional consoles, including studio-quality preamps, powerful digital processing, and a rugged, reliable construction. With an intuitive, easy-to-use interface, the MG Series boasts an extensive lineup of compact mixing consoles with models ranging from six to twenty channels, suitable for a diverse range of users and applications. For installed, recording, or live music settings, the solid construction and flexible design of these consoles lets you shape your sound with confidence, continually delivering peak performance, an unbeatable level of sound quality, and unrivaled reliability, especially for its class and cost.