Serato sets out to make premier audio software for music lovers the world around. Serato’s users have grown into a community of millions of DJs, producers, engineers and musicians across 190 countries since launching its first product in 1999, from the unknown to the greatest and from bedroom studios to festival stages. Serato is on a mission to deliver the best possible experience for creating, playing and sharing music, wherever you are.

Serato’s story begins with Pitch ‘n Time - still the world’s foremost studio plugin for time-stretching and pitch-shifting technology. In 1997, co-founder Steve West was a University of Auckland student learning to play bass guitar on the side. Steve wanted to slow down complicated bass solos without altering the pitch.

Frustrated with the sub-par tools available at the time, Steve set out to write an algorithm that would do just that. And so, Serato Pitch ‘n Time was born in 1999.
In 2000 Steve and AJ Bertenshaw began experimenting with the idea of controlling digital audio using vinyl. AJ had a working prototype of software that allowed you to scratch audio off a CD with a mouse. After a bit of feedback Serato took this idea further and soon developed the Serato Noisemap: a control tone pressed into vinyl records for controlling digital audio playback.